Get ready for an exciting announcement for the melanoma community

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Washington D.C. and Los Angeles, California, March 15, 2012

The Melanoma Research Foundation (MRF) and Pale Girl SPEAKS announced today that they will partner in hosting a 5K run/walk on the Universal Studios backlot in Hollywood, California.  MRF is the largest independent, national organization devoted to melanoma in the United States.  Pale Girl SPEAKS, founded by melanoma activist Hillary Fogelson, is an online resource providing practical advice and tips for living safely in the sun.  The run/walk will take place on the backlot of the studio where Hillary’s husband, Adam Fogelson, serves as the Chairman of the motion picture group.  The Fogelsons will co-chair the event on May 6th and Universal Pictures will be a sponsor.  The announcement was made today by MRF Executive Director Tim Turnham and Hillary Fogelson.

The 5k run/walk will allow participants to experience many of the iconic motion picture scenes that populate the Universal Studios backlot.  Runners and walkers will see movie sights that are etched into the collective memory of moviegoers, like the re-creation of Amityville Island from Jaws, Spartacus Square, and the village of Whoville.  In addition to exploring Universal’s backlot, participants will be offered critical tips on how to face the sun safely.  

“Sun-soaked Los Angeles is a constant battleground which requires real champions in spreading the word about how to protect against the harmful effects of the sun,” said Turnham. “We’re thrilled to have Hillary and Adam’s support in championing our cause and we’re looking forward to the event in May.”           

Pale Girl SPEAKS will support and promote the run/walk through its far-reaching social network.  A melanoma survivor herself and mother of two young girls, Fogelson has been an advocate for melanoma education, prevention and early detection since being diagnosed over a decade ago.  Her website palegirlspeaks.com, which launched in August 2011, provides tips, product recommendations and common sense solutions to help adults and children live sun safe.

“It’s possible to live safely in the sun, but people need and want simple, practical ways to do that,” said Hillary Fogelson.  “They need to know how to protect themselves and their families as well as understand the importance of starting early with daily sun protection routines.”  Pale Girl SPEAKS and the MRF are likeminded in their efforts to educate and provide practical tips for prevention.  “I’m thrilled to be partnering with the MRF for this amazing event.”

Registration for Miles for Melanoma at Universal Studios is open now and the information on how to participate is below:

  • Register for the Miles for Melanoma 5k to be held at the Universal Studios backlot in Hollywood on May 6, beginning at 7:30 a.m.
  • Create a fundraising team and a personalized fundraising page
  • Share the page and a fundraising goal with friends, family, and social networks

Visit the MRF’s Miles for Melanoma website, or follow @CureMelanoma and @PaleGirlSPEAKS on Twitter for more information about special guests, prizes and activities during the event.

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MRF Contact:        
Berna Diehl, Jones Public Affairs
(202) 591-4045
[email protected]

Universal Pictures Contact:
Kori Bernards
(818) 777 7216
[email protected]

About Melanoma
Melanoma, the most serious form of skin cancer, is one of the fastest growing cancers in the United States. It can strike men and women of all ages, races and skin types, and it can develop anywhere on the body, including eyes, scalp, hands and feet.  1 in 50 Americans have a lifetime risk for developing melanoma and the incidence continues to rise.  Melanoma is the most common form of cancer for young adults 25 to 29 years old and the second most common cancer in adolescents and young adults 15 to 29.

About Melanoma Research Foundation
The Melanoma Research Foundation (MRF) is the largest independent, national organization devoted to melanoma in the United States.  Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about prevention, diagnosis and the treatment of melanoma.  The MRF is an active advocate for the melanoma community, helping to raise awareness of this disease and the need for a cure.  The MRF’s website is the premier source for melanoma information seekers.  More information is available at www.melanoma.org.